TVNET group breaks into the TV advertising market

In 2026, TVNET group will take over advertising sales for 12 TV channels that were previously managed by Helio. This marks a significant shift in the Latvian television advertising market. After years of stagnation dominated by just two major players, a third market participant is finally emerging, introducing new dynamics and competition.

This summer, TVNET group celebrated its 25th anniversary, having grown over the years into a portfolio of five online brands: TVNET, Apollo, Receptes, Spoki, and TVNET+. The group is now actively expanding into new media directions, signaling a strategic evolution beyond its established digital platforms.

✅ New Opportunities for Advertisers at TVNET GRUPA:

Since this year – advertising placements in the largest cinemas in Riga.

Starting in 2026 – advertising placements across 12 TV channels (Duo 3, Duo 5, Duo 6, Filmzone, Kanal 7, Kino 7, Kidzone Mini, Kidzone Max, Epic Drama, Viasat Explore, Viasat History, Viasat Kino Comedy).

🔒 Why is this important for brands?

The importance of local media will continue to grow, especially in terms of brand safety. In an era of rising concerns about fake news and AI-generated content, brands are increasingly choosing safe and trustworthy channels where they can share their stories in an integrated and secure way.