Latest news and research
Digital outdoor media is taking over Riga
Outdoor media companies are actively expanding their digital screen networks, installing new solutions in high-traffic areas.
Retail media – a powerful channel with impact on sales
As people shop more frequently, in-store advertising messages are no longer just “background noise” - they’ve become a noticeable part of the shopping experience.
Black Friday 2025: Start Preparing Early!
Black Friday is the most anticipated time of the year in e-commerce and retail. Get ready early!
Linda Saulīte-Subatniece receives a Special Mention at the 2025 Dentsu Northstar Awards!
Linda Saulīte-Subatniece, Managing Director of dentsu Latvia, has been named a finalist in the Dentsu Northstar Awards, earning a Special Mention in the “People & Culture” category!
Latvian Advertising Market 2025: Growth Slower Than Forecast
According to data from the Latvian Advertising Association for the first half of 2025, the total advertising market volume reached €46.3 million, but growth remains modest at just +0.8%.
TVNET group breaks into the TV advertising market
Starting in 2026, TVNET group will take over advertising sales for 12 TV channels that were previously managed by Helio.