Latest news and research
Human Truths in the Algorithmic Era - 2026 Media Trends
The media landscape is changing rapidly as TikTok reshapes cultural discovery and OpenAI blurs the boundaries between search engines and sources of knowledge.
Advertising that appears in the right place at the right time
Digital advertising is no longer limited to the screens on our phones. It’s in urban spaces, on public transport, and increasingly at the very moment of purchase in-store. Programmatic buying makes this environment smarter, more flexible, and more measurable than ever before.
TikTok reaches 1 million active accounts per month in Latvia
TikTok has become an integral part of daily life for many users. Today, TikTok has 1 million active accounts per month in Latvia, proving the platform’s immense popularity and potential for brands.
Where does AI get its information from?
The sources used by ChatGPT, Perplexity, and Google AI Overviews reveal a surprising trend: Reddit is cited in more than 40% of AI-generated answers, while your brand’s website is likely referenced in almost 0% of cases.
dentsu starts a new partnership with SEB Bank across the Baltics
dentsu will become SEB Bank’s media partner for marketing and communications across all three Baltic countries by the end of 2025. Learn how strategic excellence and collaboration led to this partnership.
Dentsu Creative launches a campaign with the State Border Guard
This autumn, Dentsu Creative successfully carried out an informational campaign in collaboration with the State Border Guard, aimed at showcasing the new uniforms.