Latest news and research
Dentsu Creative x GARAGE
When life gives lemons, we turn them into something bright. Garage’s new campaign in Riga brings fresh, citrusy energy to the city- bold, playful, and eye-catching. Great ideas often come from simple beginnings
A new offering from JCDecaux- Rush Hour All In!
Reach your audience with JCDecaux and targeted outdoor advertising during the city’s busiest hours—boost visibility, strengthen impact, and engage consumers at the right moment.
Media landscape 2026 — what do current trends reveal about audiences?
Media trends in 2026 highlight an attention crisis and a growing demand for authenticity and human connection—brands must create meaningful, emotionally engaging content that truly resonates and brings people together.
TikTok in Latvia: more than entertainment- a platform reshaping brand communication.
TikTok in Latvia is a rapidly growing platform with 1.2 million monthly users, offering brands a unique, highly engaged audience and an effective space for authentic communication.
Latvia’s Advertising Market Grows to €94 Million in 2025
Despite the decline in investment, local digital media continue to deliver reach comparable to global players such as Meta, Google, and LinkedIn. Local digital channels offer advertisers broader opportunities—including more engaging ad formats and content-driven advantages—that allow them to build strong, recognizable brands over the long term.
Viewer Numbers Rise: 2026 Winter Olympics Attract More TV Audiences than 2022
TV broadcasts of the Olympic Games reached a larger audience this year than in 2022.