Latest news and research
Black Friday 2025: Start Preparing Early!
Black Friday is the most anticipated time of the year in e-commerce and retail. Get ready early!
Linda Saulīte-Subatniece receives a Special Mention at the 2025 Dentsu Northstar Awards!
Linda Saulīte-Subatniece, Managing Director of dentsu Latvia, has been named a finalist in the Dentsu Northstar Awards, earning a Special Mention in the “People & Culture” category!
Latvian Advertising Market 2025: Growth Slower Than Forecast
According to data from the Latvian Advertising Association for the first half of 2025, the total advertising market volume reached €46.3 million, but growth remains modest at just +0.8%.
TVNET group breaks into the TV advertising market
Starting in 2026, TVNET group will take over advertising sales for 12 TV channels that were previously managed by Helio.
Programmatic DOOH advertising is now available at Riga Airport
Programmatic DOOH advertising is now available at Riga Airport, offering advertisers a faster, more flexible, and measurable way to reach travelers.
Male audience trends on Pinterest
For the first time, Pinterest has released a dedicated report on male audience trends, revealing that men, especially Gen Z, are engaging with the platform at record levels.