Latest news and research
We have developed the first AI solution for consumer analysis in the Baltics – COPO.
To help brands work more efficiently in developing marketing strategies, the media and research agency Dentsu Latvia has created an AI tool called COPO (Consumer in Your Pocket)
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The Gen Z Effect
Gen Z isn’t just the future — they’re already shaping the present. From influencing how brands communicate to driving technological innovation and reshaping the media landscape.
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Twitch – Unique Channel for Your Advertisement
Learn more about one of the world's most popular online streaming platforms!
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Pinterest advertising is now available in Latvia!
Starting this April, Pinterest ads are accessible in Latvia, opening new opportunities for brands to capture the attention of potential customers.
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Tiktok potential in Latvia and useful tips
Let's look at the Latvian audience on Tiktok and useful tips.
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2025 Media Trends
2025 Media Trends
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