Latest news and research
Male audience trends on Pinterest
For the first time, Pinterest has released a dedicated report on male audience trends, revealing that men, especially Gen Z, are engaging with the platform at record levels.
Global Ad Spend Forecasts June 2025
Key media investment trends for 2025 and beyond.
Instagram content is now also visible in Google Search
Starting from July 2025, Google and Bing are beginning to index posts from Instagram professional accounts
A New Search Campaign Tool: Google AI Max
Starting this July, a new tool is available for all Google Search campaigns – Google AI Max.
We have developed the first AI solution for consumer analysis in the Baltics – COPO.
To help brands work more efficiently in developing marketing strategies, the media and research agency Dentsu Latvia has created an AI tool called COPO (Consumer in Your Pocket)
The Gen Z Effect
Gen Z isn’t just the future — they’re already shaping the present. From influencing how brands communicate to driving technological innovation and reshaping the media landscape.