Reddit: a platform where every niche finds its community
Reddit is a space where people come together to share experiences, seek advice, celebrate their achievements, and talk about the topics they truly care about.
This natural, active engagement creates an ideal opportunity for brands to reach their audience at the moment when their attention is at its highest. Interest‑based targeting allows brands to appear directly within the communities where conversations about specific products and user needs are already happening.
A consistent user base
Platform data shows a stable and consistent user reach across Latvia, Lithuania and Estonia in various age groups, making Reddit a particularly strong channel for brands looking to engage with an interested and relevant audience.
Mostly male users
The total audience size in Latvia is around 160,000. Across all three Baltic states, more than 70% of Reddit’s user base consists of men, making the platform especially suitable for brands aiming to reach a financially capable male audience.
