Ad swiping: Advertising on Tinder is now available in Latvia

Tinder is the world’s most popular dating app, offering a free, convenient, and effective way to meet new and interesting people nearby. And now Tinder advertising is available in Latvia!

Tinder Native Display Cards are a premium ad format that blends seamlessly into the user’s swiping experience. They allow brands to integrate their messages organically, enabling users to swipe right on the ad and be taken directly to the brand’s website or landing page.

This format provides seamless, personalized, and platform‑native brand integration within the Tinder environment.

Key benefits for brands:

• • Higher engagement - this ad format is less intrusive and feels more natural than traditional banners, resulting in more active user interaction;

• Personalized targeting - brands can leverage Tinder’s audience data (age, location, etc.) to deliver more relevant and accurate ad reach;

• Organic user experience - the ads visually blend with the platform environment, making them feel authentic and natural to users;

• Driving action - the format is designed to guide users directly to the brand’s website, boosting conversions.

Below, we have compiled guidelines for a successful ad integration within the Tinder app:

• All ads must be approved by Tinder before they can be published;

• The ad must not be disguised as a Tinder user profile, it should be clearly identifiable as an advertising message;

• Ads must avoid offensive content, sexual innuendo or imagery, as well as hookup‑related themes;

• Creative materials should present a positive perspective on digital dating and the Tinder experience;

• User engagement has been observed to increase by up to 50% when the call‑to‑action (CTA) offers an exclusive experience, such as special events, content not published elsewhere, unique gifts, and similar incentives;

• Short videos perform best, ideally up to 10 seconds, with a maximum of 15 seconds;

• It is recommended to include subtitles in videos;

• Tinder trademarks and Tinder‑specific phrases, such as “swipe,” “swipe right/left,” “it’s a match,” “match,” and others used within the app are not permitted in advertisements;

• Only 1×1 impression/click tags or pixels are supported.