Advertising that appears in the right place at the right time: programmatic buying beyond the digital space.

Digital advertising is no longer confined to the screens of our phones. It’s in urban spaces, on public transport, and increasingly at the very moment of purchase in-store. Programmatic buying makes this environment smarter, more flexible, and more measurable than ever before.

Programmatic outdoor advertising:

In the Latvian market, outdoor advertising is taking a significant step forward as Bauer Media Outdoor introduces programmatic buying for digital outdoor screens. This means outdoor ads can now be purchased and optimized much like digital media, in real time, data-driven, and with precise control over budget and display timing.

Campaigns can be tailored based on:

• time of day and location

• weather conditions

• audience behavior and other data signals

Programmatic in-store: when advertising reaches the shopper at the perfect moment.

Meanwhile, Rimi Retail Media offers programmatic buying directly at the point of purchase—both in physical stores and online. Rimi reaches over 3.2 million shoppers every week, and in-store information directly influences purchase decisions, confirmed by 57% of shoppers.

With an audience-based approach, you can:

• target buyers (or non-buyers) of specific brands or categories

• leverage purchase history, regions, age, and other data

• get real sales results and measure campaign impact

Programmatic buying combines the advantages of digital advertising with the power of physical environments. The city and the store become part of a unified, data-driven communication strategy. What was once purely “digital” is now wherever the audience is.