Pinterest advertising is now available in Latvia!
Starting this April, Pinterest ads are accessible in Latvia, opening new opportunities for brands to capture the attention of potential customers.
Pinterest is not just another social media platform; it serves as a visual search engine. With over 482 million active users worldwide each month, Pinterest offers a unique space where users can find inspiration and discover new ideas. Whether planning a dream vacation, home renovation, or delicious dinner recipes, Pinterest users are always on the lookout for fresh and exciting ideas.
Audience
The image shows Pinterest's audience statistics in Latvia. It is observed that the overwhelming majority of the audience are women, and most of the audience is aged between 18 and 34 years.
From Exploration to Decision
When people visit Pinterest, they might not have a clear idea of what they're searching for, but they recognize it when they find it. Although they start exploring without a specific brand in mind, they often leave with a decision made. This means the inspiration your audience discovers on Pinterest can lead to a significant return on investment.
Future
Pinterest users are future-oriented, using the platform to plan and prepare for their upcoming projects and goals. They seek inspiration and ideas that will help them achieve these objectives.
Intent to buy
55% of users use Pinterest with the intention to buy. This trend makes Pinterest an ideal place for businesses to reach potential customers precisely when they are ready to make purchases.
The launch of Pinterest advertising in Latvia marks a new era in digital marketing, offering businesses a unique opportunity to reach a diverse audience. With various unique formats and targeting options, brands can effectively attract potential customers, enhancing brand recognition and sales. Pinterest allows businesses to creatively express themselves and reach an audience actively seeking inspiration and new products, making it an ideal platform for digital advertising.
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