The "Global Ad Spend Forecasts May 2024" report from Dentsu outlines a projected global ad spend increase of $35.8 billion, reaching $754.4 billion in 2024, representing 5.0% growth. This exceeds the global economic growth rate of 3.2%. The Americas are expected to lead with a 5.9% growth, while digital advertising continues to outperform, rising by 7.4% to capture 59.6% of the market. Major drivers include the US presidential election and the Paris Olympics. Growth is further supported by the rise of connected TV, retail media, and programmatic advertising. Looking ahead, global ad spend is forecast to reach $819.1 billion by 2026 with a 4.5% CAGR.