Black Friday 2025: Start Preparing Early!
Black Friday is the most anticipated time of the year in e-commerce and retail. In Latvia, interest in this shopping season has grown rapidly and, in recent years, has remained consistently high.
Data from Google Keyword Planner confirms that October and November are peak months when consumers actively search for deals.
Google searches for the keyword “Black Friday”
Every year, November shows a sharp rise in search activity, reflecting strong consumer interest during the season. Projections for 2024 and 2025 suggest further growth, underlining the importance of launching marketing campaigns ahead of the peak.
Activity in October and November
November consistently stands out with a significant surge in activity, peaking in 2023, followed by a slight dip and stabilization in 2024.
Why start preparing as early as September?
Competitors aren’t waiting - several brands are already preparing their offers to launch early. If you wait too long, you risk losing visibility and clicks.
Creating strong campaign materials takes time - from visuals and copy to design, everything needs to be developed early to avoid last-minute rush and allow room for refinement if needed.
The value of a well-structured campaign - carefully planning your campaign in advance makes it easier to adapt to trends, fine-tune your messaging, and expand your offer when needed. A clear structure gives you flexibility without losing focus.
Practical tips for brands
- Review past years' data by product category, search volume, and competitor activity.
- Prepare teaser posts, emails, and visual assets that you can start sharing in October to warm up your audience.
- Be open and ready to adjust your offers if consumer behavior shifts.
- Consider using AI tools in your search campaigns to improve targeting and boost creative performance.
Friendly reminder - If you want to make the most of Black Friday 2025, start planning now! Get in touch with us to find out how we can support you.
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