Twitch – Unique Channel for Your Advertisement

Twitch is one of the world's most popular online streaming platforms, offering a unique opportunity to reach a wide and active audience. In Latvia, Twitch is becoming increasingly popular, making it an ideal channel for brand advertising. Twitch allows users to watch and stream a variety of content, ranging from video games to music, art, and even everyday life activities. The platform offers viewers the chance to engage with content in real-time, creating a unique and immersive experience.

The Magic of Twitch

Twitch is not just a video platform, it's an environment where viewers become part of the event. Real-time interaction makes the Twitch experience unique and irreplaceable.

Advantages of Advertising on Twitch

Twitch is an ideal channel for brand awareness because viewers focus on live content. This means that advertisements are noticed and remembered by users.

The platform offers the opportunity to reach specific audiences, such as video game enthusiasts, which is a great opportunity for brands looking to reach new and tech-savvy consumers. Additionally, according to global and US data, Twitch offers a low audience overlap compared to other popular social media platforms.

On average, 1.5 billion hours of video game content are watched globally each month, which is the main Twitch audience. However, the platform is also becoming increasingly popular for music, sports, art, beauty, and other types of content, with an average of 417 million hours watched per month.

Global Audience

The image shows statistics of Twitch's global audience. It is observed that the vast majority of Twitch's audience is young, aged between 13-34 years.

New Markets in Europe

The image shows statistics of Twitch's audience in new European markets. In Latvia, the reachable audience ranges from 250,000 to 400,000 users per month.

Important Metrics for Twitch Advertising

Full video view rate above 80%.

Ad visibility rates above 80%.

CPM for 30-second videos is €7 or lower (variable, as it operates on an auction basis).

CTR for video ads ranges between 0.30%-0.60%.

CTR for display ads is 0.05%-0.10%.

! Twitch is a channel for brand awareness.

Ad formats

Twitch offers various types of advertising formats, including preroll and midroll videos, display ads, and different types of advertisements in collaboration with content creators.

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