Tiktok potential in Latvia and useful tips
TikTok is one of the most popular social media platforms in the world, and its popularity is rapidly growing in Latvia as well. In this article, we will look at the Latvian audience on this platform and the advertising opportunities available.
On the TikTok platform in Latvia:
• Approximately 900,000 active users per month
• 2.6 million new videos are created each month
• Videos are viewed 7.2 billion times per month
• On average, users spend more than 100 minutes per day on the app
• The average number of times the app is opened per day is 16 times
Statistics
In the image, you can see the demographics of the TikTok audience in Latvia:
Recommendations for Successful Video Creation:
1. Create videos in a 9:16 format.
2. The recommended video length is 15-30 seconds.
3. Convey the main message within the first 6 seconds.
4. Shoot videos vertically.
5. Record videos in high resolution (720p or higher).
Include a call to action (CTA).
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