Programmatic DOOH advertising is now available at Riga Airport
Media Port, the advertising operator at Riga Airport, has launched Programmatic Digital Out-of-Home (pDOOH) sales, becoming the first media operator in Latvia to offer a fully automated digital out-of-home advertising solution. This marks a significant shift in the Latvian and Baltic advertising markets, providing advertisers with unprecedented flexibility, speed, and precision in campaign planning and execution.
What is pDOOH and why does it matter?
pDOOH allows advertisers to purchase digital out-of-home ad impressions using a programmatic platform, based on real passenger flow data and audience parameters. This means that airport advertising becomes:
- Faster to purchase – transactions are made online via SSP/DSP integration with Adform.
- More flexible – campaigns can be planned and adjusted almost in real time.
- Measurable – accurate reporting data is available on impressions and reached audience.
Premium advertising locations
Several high-value digital surfaces are available for programmatic sales:
- Check-in LED screen (4.5m x 2.5m, dual-sided) – an average of 12,689 views per day.
- Digital Triangle LED screen (three-sided, 4.5m x 2m) – an average of 15,561 views per day.
- Extensive digital screen network across the terminal (49 screens, 43”–55”) – an average of 18,305 views per day.
Advertisers should note that all advertisements must be approved by Riga Airport. According to the Cabinet of Ministers regulations on “Language Use in Information,” advertisements may be in a foreign language, but must include a Latvian translation or subtitles. Advertisements solely in foreign languages are currently not permitted.
About the audience
In 2024, Riga Airport served 7.12 million passengers, and the forecast for 2025 is 7.4 million.
Passenger profile:
- Age: 56% are between 25 and 44 years old
- Travel purpose: 50% leisure, 28% visiting friends/family, 22% business trips
- Top nationalities: 42% Latvian, 12% Lithuanian, 5% Estonian, 5% Finnish, 4% German
- Top destinations: Germany, United Kingdom, Finland, Italy, Sweden
Share the article