Dentsu Creative launches a campaign with the State Border Guard

This autumn, Dentsu Creative successfully executed an informational campaign in collaboration with the State Border Guard, aimed at showcasing the new uniforms.

The campaign focuses on highlighting the professionalism, identity, and readiness of border guards through modern, functional apparel designed to meet Latvia’s climatic and operational conditions.

Campaign materials include an informational video, photos, and banners that present the new visual identity of the Border Guard. These creative solutions emphasize the practicality and modernized design of the uniforms while ensuring clear and recognizable communication to the public.

The new uniform visually aligns with the design of the National Armed Forces but retains the Border Guard’s distinct identity through sleeve insignia, service ranks, and the traditional green beret.

We are proud to help deliver a patriotic message through purposeful visual communication: Latvia’s Border Guard is ready to protect the country wisely, safely, and professionally.

Watch the campaign video - youtu.be/jbW6ageCQfU?si=0F8XbihGPZ6ioY7o