Instagram content is now visible in Google Search

From July 2025, Google and Bing are starting to index posts from Instagram professional accounts. This applies to Reels, carousels, post descriptions, alt texts, and hashtags.

This means that Instagram account content can now appear outside the app, such as in Google search results. While Instagram used to be a closed environment, it is now becoming part of the broader web.


Why is this important?

If you create content, manage a brand, or work with social media, this update affects how people can find you. Instagram is no longer just a place to post visually appealing content. It’s also becoming a tool to improve visibility in search engines.


What does this mean for your brand?

Starting July 2025, Google and Bing index Instagram professional content—Reels, carousels, captions, alt texts, and hashtags. Learn how to optimize your posts for SEO and boost brand visibility beyond the app.

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How to adapt your Instagram content to SEO requirements?

Here are some practical tips

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Take a look at how adapting Instagram content for SEO works in practice

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Instagram content can become more sustainable and reach a wider audience. Proper content optimization can help make your profile not only more visible but also more valuable in the long term.


Contact us if you’d like to learn how you can take advantage of this update!


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